Kasim's Original Media Blog

Advertisements were once important, now they are not, due to advances in technology and busy schedules people tend to stream because they want to avoid adverts. One of the biggest challenges the advertising industry faces now is that there is a lot of streaming sites and applications that offer the same media but without advertisements. People who watch these advertisements would want to watch a full show without being disturbed, saving them time. This is why top streaming sites and apps like BBC IPlayer, Netflix and ITV Player thrive when it comes to site visits. Native Advertising: Is when a product is used within media but is not buried nor ath the front or centre. Branded Content:   Branded content  (also known as  branded  entertainment) is a form of advertising that uses the generating of  content  as a way to promote the particular  brand  which funds the  content's  production. Targeted Advertising: Tar geted advertising  is a way of placing  ads  based on demograp

Denotation: The advertisement I am analysing is a Robinsons advert that highlights growing up. There is a baby who transforms into a toddler then into a teen, finally ending with a man. shots: - Long shot-Baby crawling away -Close up- At baby's face -Extreme Close up- At baby's face -Over the shoulder shot-When boy is running -Low Angle-when camera is recording bays face -Extreme Long Shot-When boy runs away Sound/music -Fun and up beat music that gives us the connotation that the advert is going to promote something positive and not negative. mise en scene -Father and son playing football, suggests that this is a family friendly advertisement. -The actual product, highlighting its importance and a refreshing juice that gives the boy energy, also it is used multiple times as the boy grows older. Gives the impression that Robinsons has been a longstanding product that will be with families throughout time. editing -Nice quick shot changes between clips, makes ad

My media advertisement was for Bovril, a hot drink which is high in protein and is beef extracted. My advertisement was 26 seconds long and featured two actors. The first scene starts with one of my actors, he has a flu and coughs. He then exclaims that he hates his cough and questions how he will get rid of it. It is recorded at a medium shot, with a high angle. This shot and angle gives the connotations that the boy is weak. This can be further highlighted with him coughing which emphasises his illness. The next scene is when the second actor jumps and lands at the door which is being filed. This is hot at a medium shot and also brings the product into the advert. This is a great use of mise en scene and shows the viewers the product. The ad then progress with a tracking shot while the actor with the bovril approaches the sick boy. He holds the bovril like it is magic and can stop the boy coughing. A medium-long shot is then introduced with both actors and they speak. The