Denotation:
The advertisement I am analysing is a Robinsons advert that highlights growing up. There is a baby who transforms into a toddler then into a teen, finally ending with a man.
shots:
- Long shot-Baby crawling away
-Close up- At baby's face
-Extreme Close up- At baby's face
-Over the shoulder shot-When boy is running
-Low Angle-when camera is recording bays face
-Extreme Long Shot-When boy runs away
Sound/music
-Fun and up beat music that gives us the connotation that the advert is going to promote something positive and not negative.
mise en scene
-Father and son playing football, suggests that this is a family friendly advertisement.
-The actual product, highlighting its importance and a refreshing juice that gives the boy energy, also it is used multiple times as the boy grows older. Gives the impression that Robinsons has been a longstanding product that will be with families throughout time.
editing
-Nice quick shot changes between clips, makes advertisement look fluid and flows well.
logo/slogan/caption
-They grow up fast-
-Play thirsty
connotation
-Gives us connotations that Robinsons has been here throughout peoples lifetimes and will be a vital part of a child's life. Gives impression that it is very popular and is refreshing.
meanings
-Robinsons is a brand known worldwide and will be for a very long time
social/cultural context
- It has also became the best selling children still ready to drink beverage in the UK, which directly links to the advert because of the main actor(s) being children.

Comments

  1. media29 September 2017 at 06:06

    Some useful notes and very good use of media language Kasim. I'd like to have seen your points more fully developed so that for each shot, editing technique etc. identified, you outlined the connotation. Vanessa

    ReplyDelete

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