Carry out a textual analysis of the print advert for Old Spice (slide 2). How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis (500 words) This is an 'Old Spice' print advertisement. 'Old Spice' is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos , body washes , and soaps . This advertisement consists of a model (Isiah Mustafa) and his head being joined to a volcano. The advertisement is at a beach, with a bright blue sky, and sand making its way up the model's body making the sand look like it’s the base of a volcano. The use of a volcano gives connotations of being 'hot', which is hat the advertisement aims to do, as it wants the users who use the product to feel 'hot'. Furthermore, the use of the model, Isaiah Mustafa gives connotations of masculinity as he was previously an American Football player. The sand base also has drawin
How is media language including the intertextuality used in ‘Burn the Witch’ to construct representations of groups, messages & values? The music video I will be analysing is Burn the Witch, by Radiohead. It was reported that this music video represented their views on the refugee crisis, and how they are treated and observed as, in societies such as those in the UK. Burn the Witch is a narrative music video which illustrates the scary events of an inspectors (who is a guest) experiences when visiting a town, which looks peaceful and full of life. This music video depicts mob rule in a rural community. The inspector is first shown the town by the mayor and witnesses the people of the town carrying out everyday tasks such as mowing the lawn, reinforcing a happy village life. However, later on, he is exposed to a series of unsettling sights, such as children happily playing dunking chairs, which was used as a test to see if someone was a witch. There was also reference to th
Find examples of language used in each of the pieces to describe the parents of both children. How does this language differ? What are the messages and values on social class? (10 marks) The articles depict the parents of Madeleine McCann as heartbroken by the kidnap of their beloved daughter. This is suggested by the keyword "traumatised" which gives connotations of vulnerability and makes the reader feel sympathetic for their parents due to their current situation. Also, the keyword "clutching" in the sentence "clutching Madeleine's favourite Cuddle Cat Toy" highlights the sadness felt by the parents of the missing 3 year old. On the other hand, the family of Shannon Matthews have been highlighted as apathetic. This is underlined by the family (and mother) who "asked for donations" from the Madeleine McCann fund. This suggests that the family of Shannon only cared about the money involved and not the Shannon's safety. The differen
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