Black Panther Essay
Black Panther
Black Panther (2018) is the newest movie by the world-renowned production company, Marvel Studios. It is the first superhero to have an African-American protagonist, and the movie is the first Marvel film with a predominantly black cast.
Before the release, Wesley Snipes expressed an interest in working on a black panther film, in 1992, but unfortunately the movie did not come into fruition. In late 2005, Marvel Studios announced a Black Panther film would be released as one of ten based on Marvel character, which would be distributed by Paramount Pictures. The movie was then announced in October 2014, and the Chadwick Boseman made his first appearance as the Black Panther in Captain America: Civil War (2016). Black Panther was then released on February 16, 2018 (USA), 28 years after the interest in the film began.
Chadwick Boseman was cast as T’challa/ Black Panther, and was cast in previous films, which had the Black Panther in them. It was reported that Chadwick Boseman had got paid $5 million for Black Panther, with his co-stars Michael B Jordan, Lupita Nyong, Martin Freeman and many more earn $1 million- $2.5 million.
One way that the Black Panther movie was marketed was that a teaser poster was released ahead of the first teaser trailer, which premiered during Game 4 of the 2017 NBA Finals. In July 2017, Marvel Studios unveiled a partnership with Lexus, to promote the brand new Lexus LC, which was also featured in the film. Marvel then again partnered with Lexus, to create a commercial for Super bowl LII, promoting the new 2018 Lexus LS 500 F Sport, and he commercial was originally aired on the 25th of January 2018, ahead of its airing during the Super bowl. Some sources reported that it had 4.3 million views on social media after it aired in the Super bowl. Marvel also partnered with British-shoe manufacturer Clarks, who created a variant of the Originals’ Trigenic Evo shoe, inspired by the film, and by February the 12nd, Black Panther had amassed more than 5 million tweets on Twitter globally, becoming the most tweeted film of 2018 thus far. Furthermore, Twitter had also created a custom Emoji for the film, that appeared every time the hashtag ‘#Black Panther’ was used. During New York Fashion Week at Industrial Studios in lower Manhattan, designers Cushnie et Ochs, Ikiré Jones, Tome, Sophie Theallet, Fear of God, Chromat, and LaQuan Smith created custom pieces that were inspired by the film. Other marketing partners included PepsiCo & Unilever, which launched an arts programme in urban areas to provide an opportunity for young people interested in film to be mentored by established artists.
There was also many licensed products released, such as a vinyl figure, mug, shirts, action figures, posters, fancy costumes and much more. All of these generated large amounts of money for the brand, especially the action figures, which catered for their young target audiences and shirts which targeted teens.
The budget for the movie was $200 million, and thus far as a box office of $491.3 million, making a profit of $291.3 million so far. The budget would’ve been spent on visuals, actors, costume design, action sequences, soundtracks, and sets.
It has grossed over $491 million worldwide, making it the highest-grossing film of 2018. Its four-day opening weekend gross of $242.1 million in the United States was the second-highest of all-time and its three-day gross of $202 million was the fifth highest of all time which also set the record for biggest debut by an African American director.
One way that the Black Panther movie was marketed was that a teaser poster was released ahead of the first teaser trailer, which premiered during Game 4 of the 2017 NBA Finals. In July 2017, Marvel Studios unveiled a partnership with Lexus, to promote the brand new Lexus LC, which was also featured in the film. Marvel then again partnered with Lexus, to create a commercial for Super bowl LII, promoting the new 2018 Lexus LS 500 F Sport, and he commercial was originally aired on the 25th of January 2018, ahead of its airing during the Super bowl. Some sources reported that it had 4.3 million views on social media after it aired in the Super bowl. Marvel also partnered with British-shoe manufacturer Clarks, who created a variant of the Originals’ Trigenic Evo shoe, inspired by the film, and by February the 12nd, Black Panther had amassed more than 5 million tweets on Twitter globally, becoming the most tweeted film of 2018 thus far. Furthermore, Twitter had also created a custom Emoji for the film, that appeared every time the hashtag ‘#Black Panther’ was used. During New York Fashion Week at Industrial Studios in lower Manhattan, designers Cushnie et Ochs, Ikiré Jones, Tome, Sophie Theallet, Fear of God, Chromat, and LaQuan Smith created custom pieces that were inspired by the film. Other marketing partners included PepsiCo & Unilever, which launched an arts programme in urban areas to provide an opportunity for young people interested in film to be mentored by established artists.
There was also many licensed products released, such as a vinyl figure, mug, shirts, action figures, posters, fancy costumes and much more. All of these generated large amounts of money for the brand, especially the action figures, which catered for their young target audiences and shirts which targeted teens.
The budget for the movie was $200 million, and thus far as a box office of $491.3 million, making a profit of $291.3 million so far. The budget would’ve been spent on visuals, actors, costume design, action sequences, soundtracks, and sets.
It has grossed over $491 million worldwide, making it the highest-grossing film of 2018. Its four-day opening weekend gross of $242.1 million in the United States was the second-highest of all-time and its three-day gross of $202 million was the fifth highest of all time which also set the record for biggest debut by an African American director.
Good research here - you could also discuss how Disney could use their other arms of the conglomerate to aid the success. B
ReplyDelete