Denotation
/ what can be seen
|
Connotation
/ what is the meaning?
Representation
|
|
Camera-
angle, size and movement
|
-Birds eye view on lots of women
-Worms eye view
|
-all are one, all can do what they want, in this case sport
-
|
Editing
including any SFX
|
Montage at beginning
Slow motion of botom
Match shot- Woman holding baby
Depth of field of woman with helmet on
|
Not afraid to show difference
|
Sound-
diegetic, non-diegetic, narration etc.Camera A
|
loud roar at start
non diegetic voice telling poem
|
|
Mise-en-scene:
location, costume, props, lighting
|
Park
Football pitch
On a couch
Gym
Pool
girl wearing headscarf
|
Old Spice Textual Analysis Updated
Carry out a textual analysis of the print advert for Old Spice (slide 2). How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis (500 words) This is an 'Old Spice' print advertisement. 'Old Spice' is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos , body washes , and soaps . This advertisement consists of a model (Isiah Mustafa) and his head being joined to a volcano. The advertisement is at a beach, with a bright blue sky, and sand making its way up the model's body making the sand look like it’s the base of a volcano. The use of a volcano gives connotations of being 'hot', which is hat the advertisement aims to do, as it wants the users who use the product to feel 'hot'. Furthermore, the use of the model, Isaiah Mustafa gives connotations of masculinity as he was previously an American Football player. The sand base also has drawin
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