Task 9: Final Statement of Intent On The PDF template





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Radiohead - Burn The Witch - Essay

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Carry out a textual analysis of the print advert for Old Spice (slide 2). How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis (500 words) This is an 'Old Spice' print advertisement. 'Old Spice' is an American  brand of male grooming products encompassing  deodorants  and antiperspirants,  shampoos ,  body washes , and  soaps . This advertisement consists of a model (Isiah Mustafa) and his head being joined to a volcano. The advertisement is at a beach, with a bright blue sky, and sand making its way up the model's body making the sand look like it’s the base of a volcano. The use of a volcano gives connotations of being 'hot', which is hat the advertisement aims to do, as it wants the users who use the product to feel 'hot'. Furthermore, the use of the model, Isaiah Mustafa gives connotations of masculinity as he was previously an American Football player. The sand ba...
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This Lucozade print advertisement has Real Madrid (& Wales) footballer Gareth Bale, who is one of the best in the world. The advertisements slogan is 'IN A DIFFERENT LEAGUE', which is a reference to the product being so great that it is a level above the rest. This also has a literal denotation of Gareth Bale playing his football currently at Real Madrid, which is the La Liga (Spanish League). Gareth Bale is known for being well known and respected in the football world, and has a squeaky clean personality, rarely being linked to any controversy. This may be one of the reasons for his inclusion in this advertisement. The slogan also refers to the drink, which is known for being given to football player (and other athletes) during matches/sporting events, the slogan signifies the superiority of the refreshment compared to all its competition that is inferior. This advertisement also shows Gareth Bale in a masculine light, as he is seen looking directly into the lens...
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