Task 2: Audience Profile

intro by Kasim AM

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Essay Jenkins noted that media post 2000 has accelerated participatory culture, in which audiences are active and creative participants rather than passive consumers, as they create online communities, set up events and create modifications to expressive their creativity, and these types of mods have been made in the multi-platform game: Minecraft, where mods (modifications) are regularly occurring and are posted online on various social media platforms such as Youtube. There are some games which are cross-platform and are published in various different gaming devices. One such game is, Minecraft, which is available on Playstation, Xbox, PC, & IOS. This convergence has also led to the development of different individuals playing the sam game on different consoles. Due to development of the gaming industry, games have now been distributed digitally and bought with a few clicks, this is evident with Minecraft, which is sold both in disc and digital versions.  M...
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Old Spice Textual Analysis Updated

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Carry out a textual analysis of the print advert for Old Spice (slide 2). How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis (500 words) This is an 'Old Spice' print advertisement. 'Old Spice' is an American  brand of male grooming products encompassing  deodorants  and antiperspirants,  shampoos ,  body washes , and  soaps . This advertisement consists of a model (Isiah Mustafa) and his head being joined to a volcano. The advertisement is at a beach, with a bright blue sky, and sand making its way up the model's body making the sand look like it’s the base of a volcano. The use of a volcano gives connotations of being 'hot', which is hat the advertisement aims to do, as it wants the users who use the product to feel 'hot'. Furthermore, the use of the model, Isaiah Mustafa gives connotations of masculinity as he was previously an American Football player. The sand ba...
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Emeli Sande Essay Question

With reference to Emeli Sande's "Heaven", how realistic are the representations offered by the video? In your answer, you should consider the social and cultural context. In this music video by Emeli Sande called 'Heaven', the music video is a narrative/conceptual as it brings together shot types, where the artist lip syncs and also shots where there are abstract motifs. This music video clearly represents society, where individuals have the intention to make good intentions, however, issues in their society allow their faith and positive attitudes to diminish. Things such as pain, despair and poverty take over, and this is highlighted by the lyric " I wake with  good intentions, But the day, it always lasts too long, Then I'm gone", which emphasises the lack of control, making   individuals bring out a negative   side out of them due to the tough positions they are put in, and this is connoted by the lyrics  "Will you recognize me, W...
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